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According to Cointelegraph, Aave founder and CEO Stani Kulechov has presented a strategic vision for the protocol following a contentious governance vote. The proposal to transfer control of Aave’s brand assets and intellectual property to its decentralized autonomous organization (DAO) was rejected, sparking renewed debate within the community about the protocol’s long-term direction and governance structure. Kulechov addressed these issues directly, emphasizing the need for Aave to evolve beyond its core decentralized finance (DeFi) lending business. He suggested exploring opportunities in real-world assets (RWAs), institutional lending, and consumer-facing financial products. Kulechov described the community as being "at a crossroads," noting that the future growth trajectory of DeFi remains uncertain without broader market expansion.

Kulechov also announced plans for Aave Labs to distribute non-protocol revenue to Aave (AAVE) tokenholders, potentially expanding the token's value capture beyond governance participation. He mentioned that Aave Labs intends to introduce a new governance proposal to address intellectual property ownership and brand-related rights, following community pushback against the earlier initiative. His post seems aimed at shifting the community's focus from short-term governance disputes to a more cohesive long-term strategy. He highlighted RWAs as a significant opportunity, describing the sector as potentially worth $500 trillion based on the estimated value of global financial assets. Aave is one of the largest DeFi protocols, with its total value locked exceeding $45 billion in October, according to industry data.

The recent governance dispute within Aave centers on the control and benefit from fees generated by cryptocurrency swaps within the ecosystem. Some swaps are routed through CoW Swap, a decentralized trading service that allows users to exchange tokens directly from Aave. The disagreement arose over whether revenue from these swaps should belong to the Aave DAO, representing tokenholders, or remain under the control of developers at Aave Labs. Additionally, some community members pointed to Kulechov’s recent purchase of approximately $15 million worth of AAVE tokens as an attempt to influence the governance vote. Kulechov strongly denied this claim, stating that the purchase reflected his personal "conviction" in the protocol rather than an effort to sway the outcome.