@Plasma didn't pump during the recent market chaos because nobody's paying attention to it. That's actually the advantage.
Projects that live and die on hype narratives got demolished when sentiment shifted. Plasma barely moved because it's not built on speculation - it's built on solving actual merchant problems in Southeast Asia.
YuzuMoney isn't chasing APY hype or memecoin pumps. They're helping small businesses do on/off-ramp with USDT, saving them real money on transaction fees. Zero-fee settlements through Plasma mean merchants keep more margin on every sale. That's not sexy. It's just math that works in their favor.
This business model is extremely slow. Merchant education takes time. Compliance takes time. Building trust with cash-based economies takes time. You can't 100x overnight when you're grinding through point-of-sale integrations and teaching cashiers new interfaces.
But that slowness creates stickiness. Once merchants get comfortable with Plasma settlement and see the fee savings in their actual finances, they don't switch back. The switching cost is loyalty, not technology.
The market interprets slow adoption as weakness. I see it as filtration - only people who understand infrastructure stick around. If you believe stablecoins become payment rails for emerging markets by 2026, Plasma is building the foundation everyone else will need later.
Being boring now means being essential later.
