đ¨ Wall Street Goes Full DeFi â Morgan Stanley to Let E*Trade Users Buy Bitcoin by 2026 đ
Morgan Stanley isnât watching from the sidelines anymore. By the first half of 2026, E*Trade users will be able to trade Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) directly, thanks to a new partnership with Zerohash, a crypto infrastructure unicorn that just raised $104M from big names like Interactive Brokers, SoFi, and yesâMorgan Stanley itself.
Why now? Simple: competition. Charles Schwab already offers Bitcoin and Ethereum ETFs. Robinhood (HOOD) gives its users direct access to multiple cryptos. With digital assets valued at $3.9TâBitcoin alone sitting at a mind-blowing $2.25T, Ethereum at $506Bâbig banks canât ignore the numbers anymore.
The shift isnât just about hype. What was once dismissed as âspeculative gamblingâ is now a multi-trillion-dollar asset class, attracting Wall Street giants, asset managers, and retail investors alike. Even the Trump administrationâs favorable regulatory stance is giving banks the green light to expand their crypto playbooks.
And donât sleep on stablecoins. While MS CFO Sharon Yeshaya says itâs âtoo early to callâ their full impact, the industry is already moving. Citigroup is eyeing custody + ETF services, Bank of America is experimenting with its own stablecoin, and even JPMorganâyes, Jamie Dimonâs JPMorganâis leaning in.
This isnât the end of TradFi vs DeFiâitâs the beginning of a full-on merger of worlds. đ
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