Nexo signs multi-year partnership with Audi’s new F1 team

Crypto lender #Nexo has entered #Formula1 through a new multi-year sponsorship deal with the Audi Revolut F1 Team, marking Audi’s first partnership with a digital asset firm as it prepares for its debut season.

The agreement includes global activations over the next four years, featuring exclusive access, co-created content, education initiatives and digital engagement for fans and Nexo clients. Nexo has added the sponsorship less than a year after returning to the U.S. market, expanding its existing portfolio of sports partnerships that includes major tennis events.