$USUAL Through the kindness of Souk, Marketing Director of the Usual protocol, we gained more clarity on the current direction of marketing and promotion.
Marketing for Usual is not being neglected, it is currently in a phase of building and structuring, with a clear focus on doing things properly rather than rushing into promotion without real impact. During this period, work is ongoing around message structure, medium term PR, collaborations with content creators, and preparing more coordinated campaigns.
With the upcoming onboarding of the new Community Manager and after the V2 launch, the team is expected to have more room to accelerate marketing and exposure efforts. The foundations are already in place, and the next steps are mainly about timing and execution.
In short, things are moving in a healthy and well thought out direction, built for the medium term rather than short term noise. We are on the right path.
