Dogecoin created significant returns, mainly for early participants. Today, with a market value around $21B, its upside profile looks very different.

This is why some investors compare newer projects like Pepeto to early meme cycles, focusing on early-stage positioning combined with attempts to build supporting infrastructure. Historically, early phases of a cycle, often in Q1, are when long-term positioning decisions are made—before trends become widely visible.

Whether this develops into a repeat scenario remains uncertain, but the comparison reflects how investors assess risk, timing, and maturity across cycles.

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