$6.9 Trillion UBS Plans Bitcoin & Ethereum Trading For Wealthy Clients
UBS is planning to offer Bitcoin and Ethereum trading services to select private banking clients, a move that would mark a significant step in the broader institutional adoption of digital assets. The Swiss banking giant, which manages approximately $4.7 trillion in wealth assets as of September 2025, is in the process of selecting partners for this offering.
Key Insights
Growing Demand: The decision is primarily driven by the increasing demand for exposure to digital assets from wealthy clients.
Cautious Approach: The bank has historically maintained a cautious stance on cryptocurrencies due to regulatory uncertainty but is now shifting its position to meet client needs and compete with other institutions like Morgan Stanley and JPMorgan.
Phased Rollout: The service would initially be available to clients of its private bank in Switzerland, with potential expansion to other markets including the Asia-Pacific region and the United States.
No Final Decision: Discussions regarding potential partnerships have been ongoing for several months, but the specific framework for the offering has not yet been finalized.
