What actually keeps users in a DeFi protocol after the excitement fades?
Is it APY? Airdrops? Constant upgrades?
Or is it something simpler:
• predictable costs
• reliable execution
• tools that solve daily problems
JustLend DAO seems to be betting on the boring answer — and winning. Lending markets that don’t surprise users. Energy access that lowers friction. Token economics that don’t punish patience.
That’s not flashy.
That’s functional finance.
Which kind of DeFi do you trust with time?
