đš BREAKING NEWS â Special Report â New York City, 10:58 PM · (NYC Time)
Steak ân Shake has officially boosted its Bitcoin holdings by an additional $10 million, strengthening its position as one of the most crypto-forward restaurant chains in the United States.đđ§
According to multiple industry reports, the fastâfood giant has expanded its Strategic Bitcoin Reserve, a treasury initiative fueled entirely by BTC payments collected across all U.S. locations since it began accepting Bitcoin in May 2025. Sameâstore sales have surged sharply following this rollout, with the company reporting doubleâdigit growth driven by Lightningâpowered transactions and dramatically lower processing fees. [bitcoinmagazine.com], [cryptopolitan.com]
$BNB
The newly added $10 millionâequivalent to roughly 105 BTC at recent market pricesâfurther integrates Bitcoin into Steak ân Shakeâs financial ecosystem.đŠâĄ
All BTC-denominated revenue is funneled directly into the reserve, funding restaurant upgrades, operational improvements, and product innovations without raising menu prices. Executives highlight a âselfâreinforcing cycle,â where rising BTC-based revenue fuels improvements that continue to draw in a younger, crypto-native customer base. [bitcoinmagazine.com], [cryptobriefing.com]
With Bitcoin-themed menu items, loyalty rewards, and aggressive crypto-first branding, Steak ân Shake is positioning itself as a pioneer in largeâscale BTC adoption within the food-service sector.đ„đ
This expansion, praised across the Bitcoin community, reflects a broader trend of corporations turning to BTC as both a technological and treasury strategyâone that could reshape how mainstream brands handle digital assets in the years ahead.