Everyone Says InfoFi Is Over. Funny Thing Is… It’s Only Getting Started. Every cycle needs a funeral. A moment where people declare something “dead” so they can move on in peace. #InfoFi just got that treatment.

But if you zoom out, it doesn’t look like a collapse. It looks like a shift in who holds the stage.

$KAITO and Cookie stumble, sure. Yet the floor doesn’t empty. It fills. X rolls in with a million-dollar carrot for long-form creators, openly saying, “By 2026, this is where you’ll earn your living.”

At the same time, #BinanceSquare turns up the volume.
#CZ appears. Long reads start flowing. Reward campaigns stack on top of each other. Creators don’t ask questions. They migrate. Attention follows like water.

The crowd never disappears. It just moves to where gravity feels stronger. That’s the part people miss. The attention economy doesn’t die. It sheds skin. What’s fading is the idea that you can live safely on borrowed land. One algorithm tweak and your castle turns into dust. So now everyone’s building their own soil. Platforms become worlds. Worlds become closed loops. Self-contained gravity wells.

The giants aren’t hosting the arena. They are the arena now. They don’t compete with InfoFi. They absorb it, digest it, and re-issue it under their own rules.

The food is still there. Maybe more than ever. But the table is smaller. And the chairs already have names on them.