The collaboration between Pudgy Penguins and Walrus signifies a significant change in how top Web3 brands oversee and safeguard digital media on a large scale. With Pudgy’s ecosystem growing from collectibles to a global IP, decentralized storage evolves into a strategic requirement instead of merely a technical trial. Pudgy secures continuous access, version management, and programmable permissions by transferring its media assets to Walrus through Tusky, avoiding dependence on centralized overseers. This shift indicates a wider industry movement: Web3-native brands opting for infrastructure that supports durability, ownership, and strength. The partnership for Walrus showcases practical adoption as decentralized storage discreetly backs well-known brands, illustrating that Web3 infrastructure can function efficiently out of sight while driving sustained growth.
