While skeptics waited for Elon Musk to tire of 'doggy' and forget about crypto, he made a master move. In January 2026, the abbreviation D.O.G.E. is heard from every television, but now it is not just a token, but an entire Department of Government Efficiency led by Elon himself.
📊 Market today: What's the price?
As of today, January 24, 2026, Dogecoin is trading around $0.1247.
Despite a local correction of 0.1%, the asset demonstrates enviable resilience above the psychological level of $0.12.
For traders, this is a signal: the market is 'digesting' political news and preparing for the next impulse.
🏛️ Political pump: From meme to government structure
Musk heads the department with a name that itself is the most powerful marketing tool.
Legitimization: Every success of the D.O.G.E. Department in reducing budget expenditures (and Musk has already promised to save over $150 billion this fiscal year) is subconsciously associated by investors with the success of the token itself.
Merging brands: In his X, Musk increasingly promotes the idea of 'transparency and efficiency' that he has attributed to Dogecoin for years.
📈 Predictions for 2026
Amid Musk's work in the administration, analysts are revising their targets. If the integration of payments into X (Twitter) moves from the rumor stage to the implementation stage, the current price of $0.12 may seem like a 'bottom'.
Minimum target: Test zone $0.38 – $0.45 at the first official announcements of the payment system X.
Maximum target: Many still believe in $1, considering that now behind Musk is not just Tesla's capital, but state influence.
💡 Conclusion for the Binance community
D.O.G.E. is no longer a 'joke coin'. It is an asset tied to the efficiency of the largest economy in the world through the media weight of one person.
Follow the tweets about payments.
Follow the reports of the Department.
What is your plan? Are you buying $DOGE at $0.12 or waiting for a deeper drop? 👇
#ElonMusk #DOGE #CryptoNews2026 #BinanceSquare #DogecoinPrice
