Declaring War on "Fake Engagement": Platform X Adjusts Revenue Sharing Mechanism to Guide Creators to Focus on Real User Traffic
Recently, social media platform X (formerly Twitter) adjusted its revenue sharing mechanism for creators, aiming to eradicate illegal activities where bad actors exploit system vulnerabilities to post spam and profit from the system.
Nikita Bier, the platform's product head, pointed out that previously about half of the spam reply content on the platform originated from users who organized interactions in external Telegram groups to extract platform revenue shares.
To end this chaos, Platform X will deeply bind economic rewards to the genuine dissemination of content. The specific rule adjustment states that a creator's income will depend solely on the number of impressions their content receives on the "verified user home timeline."
This also means that only content that successfully passes through real user information streams and generates effective views will earn revenue; any attempts to artificially inflate metrics through mechanical interaction outside the system will no longer receive revenue shares.
Although this adjustment has eliminated two major incentives for cheating and effectively curbed systemic abuse, Nikita Bier also admitted that there are still a few channels for spam information dissemination that need to be blocked, and related governance work will continue.
Overall, Platform X has optimized and adjusted the revenue sharing mechanism for creators, shifting the core of revenue returns from rewarding "widespread posting + mechanical interaction" to incentivizing real user engagement and the value production of quality content, thus guiding the platform ecosystem towards high-quality development.