Has anyone reflected on why AI tutorial content on social media always attracts traffic?
Since the advent of AI, marketing content in the market has always created a misconception of 'I watched it and I learned it'. Most people watching the content do not really practice step by step as per the tutorial; in fact, most hands-on practice is done by individuals with their own needs. Can we really create valuable content by skipping the tedious basic tutorials and going straight to advanced applications?
At the level of 'tool integration', AI has indeed bridged the gap. An ordinary person can now generate images, write, program, and analyze data, which previously required years of professional training. Technology has democratized the entry into 'creation'.
However, in terms of 'cognitive depth' and 'effective collaboration', AI may be creating new divides. The restless divide: those indulging in 'fast food tutorials' are satisfied with superficial operations, leading to an awkward situation where 'I know all the tools but can't solve any complex problems'. The gap in thinking between them and those who can utilize AI for deep thinking and solving complex problems may be even larger.
The aforementioned divide precisely constitutes a huge market arbitrage space. Some 'arbitrageurs' keenly discover: they can serve the public's 'laziness' and anxiety in deep learning by extremely diligently transporting, packaging, and marketing. They break down complex knowledge systems into risk-free 'skills', simplifying the cultivation of systematic capabilities into the illusion of 'one-click generation', thus earning huge 'cognitive price differences'. Their success is a victory of the traffic game rules, rather than a victory of knowledge value.
This raises a new question: when platforms like X begin to govern, the expelled traffic and the active 'arbitrageurs' need a new habitat. At this time, will social platforms launched by large cryptocurrency exchanges (such as Binance Square, OKX's social section, etc.) take on this part of the fast food traffic?