Aimed at redefining the rules of online social media, Collective Memory is building a decentralized, living map of authentic human experiencesโleveraging Walrus as the data layer for millions of real memories.
Collective Memory, a new kind of social network built on the fundamentals of attention and trust, today announced a multi-phase partnership with Walrus to bring millions of user memories onchain, advancing the creation of the worldโs largest corpus of real-life moments. The partnership addresses key scaling, trust, and economic challenges tied to the networkโs rapid growth, establishing a foundation for a more authentic and decentralized record of human experience.
Collective Memory is designed to capture the unfiltered reality of users' lives, without the algorithmic bias or platform censorship associated with traditional sharing platforms. Uploaded photos, videos, and texts, or โMemories,โ represent actual assets on the network and are verified by time and location to ensure authenticity. Supporters can stake ATTN tokens on content they believe matters, driving relevance and visibility on the platform for posts about daily life, culture, protests, or other trending events.ย
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The platformโs Reality Graph, a decentralized map of verified human experiences, rewards creators who capture attention-worthy moments and early supporters who recognize their significance. Together, they form a prediction market of what matters, building an open, uncensored knowledge base that grounds understanding for both humans and AI.
โThe average person๐ถโโ๏ธ is now keenly aware of how much algorithms drive the content they view online, all in the service of private company profits. It is wrong that these platforms can hijack peopleโs attention, purely to make more profit for themselves, it doesnโt benefit the user financially or experiencially. People are becoming weary andย resentful at the idea of being controlled by massive centralized social platforms,โ said Rebecca Simmonds, Managing Executive of the Walrus Foundation.
โCollective Memory๐คฏ is rewriting how users engage with social content online, by voting content up or down, and by being rewarded for engagement, they are putting users back in the driverโs seat of what they see in their feeds, as opposed to being shown content selected for them by a pre-determined algorithm driven by a profit motive. Walrusโs seamless scalability, speed and transparency is a natural fit for Collective Memory as it continues to grow and bring on more users across the world.โ
With over 1.8 million Memories๐คฏ currently stored on Collective Memory across iOS, Android, and web-based applications, Walrus unlocks a host of new capabilities for the platform.๐OF ARTICLE ๐
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