mbultra

🏦 Bitcoin Market launches MB Ultra: crypto for high net worth investors

The largest digital asset exchange in Latin America, Mercado Bitcoin, has just announced MB Ultra, a new division focused on high net worth clients and family offices.

🎯 Objective?

To manage up to R$ 2 billion in digital assets in the coming years, offering:

🧠 Personalized consulting

🔐 Secure custody and compliance

📊 Comprehensive reports and tax support

📚 Education in crypto and tokenization for the private audience

👨‍💼 The operation will be led by Felipe Whitaker, former UBS and BTG, with 20+ years of experience in wealth management.

💬 "This audience wants crypto but needs structure, trust, and simplicity," Whitaker said.

📈 The demand for digital assets among large investors has been growing:

Due to pressure from new generations within families

In search of protection and diversification in times of uncertainty

And due to the need for governance and transparency

🔄 This movement marks another step in the institutionalization of the crypto market in Brazil, with exchanges taking on a role similar to that of investment banks — but with a Web3 DNA.

💡 Will crypto private banking be the new normal?

👇 Comment: Do you see space for large fortunes to migrate to crypto securely?

$BTC

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