Survival Rules for New Projects: How does Walrus avoid the “Ghost City” trap?
Disclosure of Interests: Ecological Development Analysis, the author has no vested interests.
What the crypto world fears most is not competition, but “Ghost Cities” — beautifully constructed networks that go unused. As a latecomer, how can @walrusprotocol avoid falling into this predicament in the DA track?
Its strategy may lie in differentiated positioning and precise bundling. 1) Focus on a specific tech stack: For example, become the recommended or default DA option for a certain type of Rollup framework (like Arbitrum Orbit). 2) Developer experience first: Provide a smoother SDK and documentation than competitors to lower integration barriers. 3) Flexible pricing strategy: Offer attractive launch packages for early ecosystem projects.
The biggest risk is the question of “Which came first, the chicken or the egg?” Without ecosystem adoption, nodes are unwilling to participate; without a robust network, the ecosystem is reluctant to adopt. Breaking the cycle requires strong business development capabilities and potential initial subsidies.
Pay close attention to the quantity and quality of “ecosystem partners” officially announced. Paper alliances do not count; the focus is on whether projects are actually deployed on the mainnet and generating data traffic.
In a new infrastructure project, which do you think is more crucial for determining its early survival: “technological leadership” or “ecosystem alliances”?
