The Southeast Asian gaming market shows characteristics of 'high mobile reliance, low Web3 awareness, strong community trust'. Vanar has specifically launched a three-dimensional operational plan of 'product adaptation + local penetration + ecosystem binding', increasing the local user proportion from 12% to 68%, with a 30-day retention rate stable at 72%.
Product localization adapts to user pain points: Launching a lightweight APP with a size of only 45MB, suitable for low-memory phones in Southeast Asia, supporting Indonesian, Thai, Vietnamese, and 6 other local languages, translating 'private key' as 'security password' and 'staking' as 'saving to earn benefits', lowering the cognitive threshold. In terms of payment, it integrates with local mainstream channels including Philippines GCash, Indonesia QRIS, Vietnam MoMo, supporting fiat cash top-ups (through convenience stores like Alfamart, 7-Eleven), with fiat deposits accounting for 75%, solving the user's 'top-up difficulty' problem. Technical optimization enhances mobile network adaptability, addressing the unstable network environment in Southeast Asia, achieving offline operation synchronization, with the transaction success rate increased to 99.2%.
The customer acquisition strategy focuses on "building trust": partnering with local gaming giants like Vietnam's VNG and Indonesia's Garena to reach core players through their channels; signing over 50 local top-tier game KOLs to conduct "live demonstration + community lottery" events, with a certain Vietnamese KOL driving 12,000 new users in a single live stream. Offline layout of "Web3 Experience Centers", establishing 12 sites in core cities like Jakarta and Manila, providing 1-on-1 operational guidance, equipment adaptation, and other services, with an average monthly reception of over 2,000 users and a conversion rate of 60%. Launching an "invite friends to earn rewards" program, where users who successfully invite 3 people to register can receive local SIM cards or game merchandise, with social referrals contributing to 40% of new users.
The retention mechanism is designed around "local demand": creating game content that fits Southeast Asian culture, such as launching a "Southeast Asian mythology" themed chain game, incorporating local elements like Angkor Wat and Borobudur; integrating the "play-to-earn" model with local life, allowing players to exchange rewards obtained from the game for mobile prepaid credits, convenience store vouchers, and other practical benefits, enhancing user stickiness. Building a localized community system, forming 200+ local language communities on WhatsApp and Facebook, managed by local operations teams responsible for daily maintenance, promptly responding to user issues, with a daily active user ratio in the community reaching 35%. Regularly hosting offline competitions and meetup events to enhance user belonging, with a chain game championship held in Bangkok in 2025 attracting 5,000 participants, driving a 23% increase in user retention during the event period.@Vanarchain #vanry $VANRY
