The cryptocurrency exchange is often seen as a crowded race at speed, where only the most adaptable survive. Since its launch in 2021, Zoomex has managed to carve out a distinctive space by combining high-performance technology with a truly user-centered philosophy.
Leading the development in one of the most sophisticated markets in the world is Fernando Aranda, Marketing Director of Zoomex. With a deep understanding of European regulatory changes and a genuine passion for community growth, Fernando is guiding the platform through the complexities of MiCA and the ever-evolving needs of modern traders.
We met with Fernando to talk about everything: from the strategic partnership with the Haas F1 team to why the future of finance lies in the hybrid bridge between CEX and DEX.
BeInCrypto: Zoomex was founded in 2021 with the key mission of being user-centric. In such a crowded exchange market, how does Zoomex concretely make this philosophy tangible in the daily trading experience?
Fernando Aranda: In 2021, we created Zoomex with the goal of bringing trading closer to users, putting them at the center of the product and strengthening a strong sense of belonging and community. Over the years, we have adopted various strategies in line with this philosophy and believe that we are only now starting to see tangible results.
We are a constantly evolving brand. Every week we receive feedback and suggestions for improvement across our various channels, and each one is carefully examined and managed. This commitment to active listening, genuinely caring, and applying user feedback to the product strengthens our relationship with our community and demonstrates that their contributions truly matter.
Zoomex is also committed to adhering to the principles of fairness, integrity, and transparency. This fairness is reflected in clear and consistent trading rules, verifiable execution of trades, and transparency on assets. We provide secure and frictionless access to profits for both users and KOLs and high-volume traders, and we offer optional KYC to respect users with high privacy needs. In this way, organic growth occurs naturally through word of mouth. There is no better marketing than authentic recommendations.
BeInCrypto: Zoomex is the official partner of the Haas F1 team. What is the strategic link between the world of Formula 1 and crypto trading?
Fernando Aranda: I think we are all aware of the scale of this sport. Formula 1, like other major global sports, is a powerful vehicle for exposure and a very effective tool for brand positioning. We have been working with Oliver Bearman for many years because from the beginning we saw in him an innate talent. His development and growth have allowed us to take this step and ultimately opened the door to the opportunity with the Haas F1 team. Our goal now is to continue to showcase ourselves to the world, strengthening key values such as reliability and security, supported by such a well-known and respected brand globally as the Haas F1 team.
BeInCrypto: With the sector moving toward stricter regulation, Zoomex has obtained MSB licenses in Canada and the USA. How important is this aspect for building long-term trust among European investors?
Fernando Aranda: With regulation becoming increasingly stringent globally, being compliant no longer just means checking a box, but represents a true signal of trust. Regarding security and compliance, Zoomex holds regulatory licenses such as Canada MSB, US MSB, US NFA, and Australia AUSTRAC, and has successfully passed security audits conducted by Hacken.
Europe, especially with MiCA, is moving toward a scenario where transparency, custody standards, AML controls, and operational resilience are essential parameters. When European users see that an exchange already operates in compliance with regulations in North America, they receive a clear message: this is a platform designed for the long term, not for regulatory arbitrage.
From a product and innovation standpoint, solid compliance actually opens growth opportunities. It allows us to design products with institutional-level risk controls and build integrations with regulated partners. Particularly for European investors, trust is built over time through consistency and reliability. A robust regulatory framework ensures that innovation at Zoomex always occurs within clear boundaries, protecting users and creating solid foundations upon which new products can scale sustainably.
BeInCrypto: How do you maintain the right balance between the need for simplicity for beginners and the demand for professional performance for more experienced traders?
Fernando Aranda: Achieving this balance is one of the most challenging and important tasks. At Zoomex, we tackle the issue through progressive complexity. Beginners must feel comfortable from day one, while professional traders should never feel constrained, even as they grow.
For new users, the priority is a simple interface and a clear onboarding phase. As experience increases, the platform progressively opens up to advanced orders, execution controls, and API links. Beneath the surface, however, everyone uses the same central infrastructure. There are no 'lite engines' for beginners and separate engines for professionals: we build a single high-performance system and make different levels visible based on user needs. Thus, simplicity becomes a choice, not a limitation.
BeInCrypto: Copy trading is now one of the main entry points. What makes Zoomex's offering unique, especially for those who feel intimidated by technical analysis?
Fernando Aranda: Copy trading is often the first step for those who want to expose themselves to the market without being overwhelmed by charts. At Zoomex, it is not just about replicating trades, but about education and risk control. What differentiates our offering is the careful selection of strategy providers: we focus on consistency and historical results, not on hype.
We provide clear performance metrics, such as win rate and drawdown, so users do not need extensive technical knowledge to make informed choices. For those who feel intimidated, copy trading also becomes a learning tool: you participate by observing how experienced traders manage risk. Over time, many transition to independent trading. It is a structured launchpad toward increasingly secure and competent participation.
BeInCrypto: Do you also offer the 'Boost Your Trading Capital' feature? Can you explain how it works?
Fernando Aranda: This feature is designed to address the issue of capital efficiency. In many cases, skilled traders devise solid strategies but are limited by the amount of capital available to them. With this functionality, Zoomex allows eligible users to access additional trading capital, always according to controlled risk parameters. Everything is regulated by clear rules on drawdown and profit sharing, safeguarding both the platform and the trader. It is a tool that enables disciplined traders to operate closer to their real potential.
BeInCrypto: As Marketing Director for the EU, what specific trends are you noticing today among European users approaching crypto?
Fernando Aranda: Europe is maturing as a market with a strong institutional focus. Crypto ownership is growing primarily as an investment vehicle, rather than for everyday payments: the majority of holders consider digital assets as medium to long-term investments.
The regulatory clarity is influencing behaviors. The implementation of MiCA has been a catalyst for trust among European investors, making the market feel safer and more standardized. Adoption growth is broad but varied; ownership has more than doubled in markets like Greece and Lithuania, suggesting a strengthening of the user base across the region. Unlike markets in Asia or Africa, where crypto is often used for remittances, in Europe adoption still relies on regulated products and institutional inflows.
BeInCrypto: What role will Zoomex play in the debate between decentralized and centralized exchanges in the next 3-5 years?
Fernando Aranda: We do not see it as a choice between two extremes, but as a spectrum. Centralized exchanges (CEX) continue to cater to traders seeking liquidity depth and performance. However, the industry is evolving towards greater user control. That is why Zoomex has developed integrated decentralized features. Our platform now supports a DEX component that allows users to connect wallets and trade directly without KYC.
Rather than keeping these two worlds separate, Zoomex's strategy is hybrid by design: to offer users the flexibility to choose between centralized or decentralized experience within a single ecosystem. This hybrid model allows us to serve both traditional traders and native Web3 users seeking privacy.
BeInCrypto: Finally, what is the next big milestone for Zoomex?
Fernando Aranda: One of the most important goals is the expansion into Real-World Assets (RWAs). We see RWAs as a fundamental bridge between blockchain technology and real life. Tokenizing assets such as government bonds, commodities, or real estate allows blockchain to go beyond speculation and offer real economic utility.
However, for us, RWAs are not just about listing tokenized assets, but about the ability to truly access and spend that value in the real world. This is where the Zoomex Card comes into play, launched in partnership with the regulated Swiss financial institution UR, representing a true revolution.
BeInCrypto: Can you explain in detail how the Zoomex Card fits into this vision of real utility?
Fernando Aranda: The Zoomex Card is the heart of our hybrid ecosystem. It is a global multi-currency financial tool that allows users to connect their digital wallet to everyday spending. It's not just a card: it's a gateway to financial freedom.
The Zoomex Card is central to our RWA vision, starting with Swiss-level security with assets held by UR to ensure protection and institutional compliance for every transaction. It facilitates a direct link between digital and traditional finance, allowing users to convert USDC into major fiat currencies like USD, EUR, and CHF, so they can spend worldwide easily. Since the card is fully virtual and compatible with Apple, Google, and Samsung Pay, crypto earnings become immediately spendable, from daily coffee to international subscriptions.
To offer even more value to the community, we have integrated exceptional incentives such as a monthly cashback of 1% and a free Pro Upgrade that removes withdrawal and SEPA fees. By offering free issuance without annual or inactivity fees, we have eliminated traditional entry barriers, making the transition to a lifestyle integrated with crypto safe and advantageous.
Our goal is to ensure that blockchain truly illuminates everyday life. By linking decentralized technology to the Zoomex Card, we ensure that the value generated on our platform, whether through trading or RWAs, is always immediately available to the user in the real world.
