The world's largest asset management empire UBS officially "opens" to Bitcoin
The Swiss banking giant #UBS , which manages a colossal asset portfolio of 4.7 trillion USD, has just revealed plans to allow private banking clients to trade Bitcoin and Ethereum. This decision marks a significant turning point as the world's largest financial institution recognizes the value of digital assets. After merging with Credit Suisse, UBS's position is becoming increasingly solid, giving them more confidence in introducing modern investment solutions into the portfolios of ultra-wealthy families.
The rollout will begin in Switzerland before expanding to the Asia-Pacific region. UBS's support shows that demand from institutional and ultra-high-net-worth individual investors is growing strong. By accompanying the digitalization journey, the bank not only helps clients diversify their portfolios but also ensures the highest security standards. This is evidence that traditional banks are gradually breaking down barriers with cryptocurrency, creating a more transparent and safer asset transfer environment than ever before. $BTC
