Problem on X: Several members of the cryptocurrency community have accused Nikita Bera, X's product head and Solana advisor, of deliberately limiting cryptocurrency content on X (formerly Twitter).
The allegations emerged after many users noticed a clear drop in the number of cryptocurrency posts in their feeds.
Problem on X: Why is visibility of cryptocurrency content declining?
X has long served as a key source of information for the cryptocurrency community. It allows users to stay updated on industry news, monitor market conditions, discover new opportunities, and learn about new projects and trends. However, recently users have raised growing concerns about changes in their feeds. Many report seeing increasingly more posts unrelated to cryptocurrencies. Ethan, a crypto market observer, wrote:
"The algorithm is the worst in history. I only see politics, anger-inducing posts, engagement bait, and only 10% of content related to crypto. Communities are dying, and this app is turning into Instagram 2.0, even though its greatest strength was that communities formed around topics, and thus the feed mainly contained posts from one interest group."
In response to one user complaint, Bier attempted to explain how the X recommendation system works. In a currently deleted post, he described that there is an increasing misconception on crypto Twitter.
According to him, since October, there has been a 'myth' circulating that to increase reach, one must reply hundreds of times per day. Bier believes such behavior has the opposite effect:
"Every time you post, you use up part of your daily reach. (We can't show all your posts to everyone following you, because the average user only views 20-30 posts per day)."
Due to too frequent and low-value replies, such as repeated 'gm', the account's reach is exhausted. When valuable content later appears, it reaches only a small group. Then he wrote:
"CT is dying of its own accord, not because of the algorithm."
He also mentioned that citing specific posts can affect recommendations in channels for a prolonged period. Citing causes similar content to appear on the "For You" page for up to 3-6 months.
Bier's comments triggered strong criticism from the crypto community. Some users accused him of intentionally limiting crypto-related content on X. For example, Crypto Kaleo wrote:
"This is a shocking stance from X's product head. Nikita must step down. Instead of supporting the development and active users online, he finally admitted he intentionally limited our reach and tried to destroy our community on this platform. He literally encourages people to post less. CT isn't dying of its own accord – X is killing it."
Others expressed concerns about his role as Solana's advisor. Critics believe combining these positions creates a potential conflict of interest. A member of the crypto community wrote:
"When X builds its own crypto infrastructure, isn't that a serious conflict of interest? I hope all networks will coexist on X, but if one network rises to the top and its advisor influences the product, it's hard to ignore."
Debate over X's publication of crypto content
When critics continue attacking Bier, some people firmly oppose such accusations. Social media personality Finance Freeman argued that X has much broader priorities:
"The trick in the X algorithm is to call out scammers and parasites who are destroying the space, and the algorithm will reward you. 72,000 views on a video exposing their nonsense. Don't literally blame @nikitabier for EVERYTHING! Also remember that X's priority is significantly greater than CT. I'm curious what percentage of X usage is made up of crypto?"
Ki Young Ju, founder of CryptoQuant, suggested that the decline in visibility of crypto content on X might be linked to the massive surge in bot activity. In a post on the platform, he stated that bots generated over 7.7 million posts with the crypto tag in a single day – a 1224% increase. Then Ju wrote:
"With the advancement of artificial intelligence, bots are inevitable. Kaito also bears some responsibility, but the real problem is X's failure to distinguish bots from humans. Verified payment gates didn't work, and bots are now paying for spam. It's absurd that X would rather ban crypto than improve bot detection."
Additionally, Benjamin Cowen, CEO and founder of Into The Cryptoverse, pointed to a broader decline in engagement with crypto-related content on social platforms. He suggested the issue extends beyond X. According to him:
"It's not just X and the algorithm change. Crypto viewership is declining across all platforms."
The discussion reveals growing concern within the crypto community due to the decreasing presence on X. Users are wondering whether the blame lies with algorithm changes, platform moderation, or a decline in community engagement.
To read the latest cryptocurrency market analysis from BeInCrypto, click here.
