Most people think Binance is just an exchange.
That’s the biggest misunderstanding in crypto.
Binance has quietly built the largest Web3 distribution engine in the world. From Launchpool and Web3 Wallet to Square, Earn, and seamless fiat rails, projects don’t just launch here they scale globally.
What makes Binance marketing powerful is trust + reach. When a project gains visibility on Binance Square, it doesn’t feel like an ad. It feels like discovery. That’s why real builders focus on ecosystem alignment, not noise.
In the next cycle, attention will be the rarest asset.
Binance already owns it.
Smart teams build where users already are.
