$BTC Trump's cryptocurrency platform, known as "World Liberty Financial," was launched in October 2024 by the sons of former US President Donald Trump: Donald Jr., Eric, and Barron, in collaboration with other entrepreneurs. The platform aims to provide decentralized finance (DeFi) services, such as lending and borrowing using dollar-backed stablecoins, to offer an alternative to traditional banks.

On June 13, 2025, Trump Media Technology Group announced that the U.S. Securities and Exchange Commission (SEC) approved the registration of the "Bitcoin Treasury Deal," allowing it to raise approximately $2.3 billion through a mix of debt and equity, with participation from around 50 investors. The company plans to add Bitcoin to its balance sheet alongside $759 million in cash and short-term investments.