How Does a Girl From a Sichuan Village Become the “Crypto Queen” Behind Binance? @Yi He @CZ
She didn’t start with power.
She started on muddy rice-field paths, carrying water buckets, chasing light just to study.
And somehow, she became the woman strong enough to hold up half of the world’s biggest crypto exchange.
Nearly 10 years inside Binance, Yi He didn’t “win” because she was born a leader.
She survived because she refused to quit.
No perfect office. No perfect system. Just a small room, a chaotic industry, and a team building everything from zero.
She pushed Binance global when language was a wall.
She demanded 15 languages, checked every word, every button, every tone.
While others slept, she stayed. While others complained, she shipped.
The kind of grind that turns ambition into endurance.
Then the storm hit. Regulation pressure. Rumors. Attacks. Even internal betrayal.
PR advice was simple: hide, wait, distract.
But she chose the hardest path: face it all. Speak openly. Take responsibility.
Because trust is built when you stand still in the fire.
And her real fuel was never luck.
It was love. Love for the mission. Love for the people who fought beside her.
And love for herself, whispered in the darkest nights:
“I love you, myself.”
So here’s the question:
When your moment comes… will you collapse under pressure, or rise again and keep building?
