UBS explores crypto investing for select private banking clients, Bloomberg News reports
Jan 23 (Reuters) - UBS (UBSG.S), opens new tab is planning to offer cryptocurrency investment options to some private banking clients, Bloomberg News reported on Friday, citing people familiar with the matter.
The Swiss lender is selecting partners for the proposed crypto offering, the report said.

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UBS explores crypto investing for select private banking clients, Bloomberg News reports
By Reuters
January 23, 20265:34 PM GMT+5Updated January 23, 2026

The UBS logo is pictured on a building next to the Federal Palace of Switzerland, in Bern, Switzerland, December 11, 2025. REUTERS/Pierre Albouy Purchase Licensing Rights, opens new tab
Jan 23 (Reuters) - UBS (UBSG.S), opens new tab is planning to offer cryptocurrency investment options to some private banking clients, Bloomberg News reported on Friday, citing people familiar with the matter.
The Swiss lender is selecting partners for the proposed crypto offering, the report said.
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UBS would initially allow select clients of its private bank in Switzerland to buy and sell bitcoin and ether, according to the report, which added that the service could later be expanded to markets including Asia-Pacific and the United States.
Reuters could not immediately verify the report.
A UBS spokesperson declined to comment on the Bloomberg report, but told Reuters, "As part of UBS's digital asset strategy, we actively monitor developments and explore initiatives that reflect client needs, regulatory developments, market trends and robust risk controls."
"We recognize the importance of distributed ledger technology like blockchain, which underpins digital assets."
