UBS Quietly Explores Bringing Crypto Investments to Private Banking Clients
UBS Group is taking a fresh look at virtual asset investment services for its private banking clientele, according to new reporting from Bloomberg. The Swiss financial giant — which oversees one of the world’s largest asset management operations — has been evaluating potential partners for several months as it considers launching crypto-focused investment products.
While no final decision has been made, the move signals rising institutional interest as major global banks continue reassessing their digital-asset strategies in 2026.