🔥 BREAKING: Bitfarms Shares Soar ~18% After Strategic Pivot to AI Data Centers & Rebrand
Shares of Bitfarms just jumped ~18% after the company announced a major transformation:
🔹 Rebrand as Keel Infrastructure
🔹 HQ relocation from Canada to the U.S.
🔹 Shift away from pure Bitcoin mining to AI data center infrastructure
This is one of the most significant pivots we’ve seen from a mining firm in years — essentially moving from energy-intensive BTC mining into the AI infrastructure gold rush.
📌 What the Company Announced:
• New name: Keel Infrastructure — signaling a broader mission beyond crypto mining.
• Corporate shift to the U.S. (from Canada) to target capital markets, talent, and strategic positioning.
• Expansion into AI data center design, deployment, and operations — capturing demand from booming AI workloads and enterprise compute.
🎯 The market reacted immediately — investors priced in the pivot as positive growth repositioning, not just another mining play.
📈 Why This Matters for Markets & Traders
🔹 AI Infra is THE thematic of 2026 — massive budgets, deep capital inflows, global demand surge.
🔹 Mining revenue alone is cyclical and tied to BTC price + hashprice — pivoting adds multiple growth engines.
🔹 Rebranding to Keel Infrastructure signals a broader TAM (total addressable market) that includes AI, edge compute, storage infrastructure and more.
🔹 U.S. move may unlock better institutional access, investor confidence, and corporate liquidity.
💬 Bitfarms → Keel Infrastructure 🚀
From Bitcoin hashboards to AI data cores — markets just loved the pivot. 😎🔥
Mining was cycle-driven — AI is revolution-driven. 🧠💥
#AIInfra #Bitfarms #BTC #CryptoPivot #GrowthPlay $BTC